Performance Marketing
From Underdog to Market Rival; SwagKicks
Scaling a Pre-Loved Sneaker Startup from PKR 100K to PKR 4M Monthly Revenue, Driving Up To 105% Monthly Revenue Growth Against An Established Giant
Year :
2024
Industry :
ECommerce
Client :
Swag Kicks
Project Duration :
2 years
The Challenge
SwagKicks entered Pakistan's pre-loved sneaker market in 2020 with a bold mission: democratize access to premium international brands like Nike, Adidas, Jordan, and Puma by importing, refurbishing, and reselling authentic secondhand sneakers at a fraction of retail prices.
But launching in a market dominated by Khazanay, the established leader with years of brand recognition, presented a tough path. Despite sourcing 100% authentic sneakers from the USA and offering competitive pricing, SwagKicks was generating only PKR 100,000 monthly. Their challenge wasn't product quality or pricing; it was visibility, trust-building, and converting Pakistan's value-conscious sneaker enthusiasts into loyal customers.
The pre-loved footwear category required sophisticated positioning: overcoming stigma around "used" products while capitalizing on the global sneaker resale boom (projected to reach $51.2 billion by 2032). They needed aggressive, conversion-focused marketing to carve market share from an entrenched competitor.
The Strategy
I implemented a performance-driven growth strategy optimized for rapid scaling in a competitive vertical:
Conversion-Centric Campaign Architecture: Built highly targeted acquisition campaigns focused on sneaker culture enthusiasts, streetwear communities, and value-conscious consumers seeking authentic branded footwear. Every campaign prioritized immediate revenue generation over vanity metrics.
Audience Segmentation & Targeting: Developed solid audience clusters based on brand affinity (Nike enthusiasts, Jordan collectors, Adidas fans), price sensitivity tiers, and purchase behavior patterns. This precision targeting eliminated wasted spend on unqualified traffic.
Strategic Positioning: Shifted brand messaging from "used shoes" to "pre-loved authentic sneakers" emphasizing sustainability, authenticity guarantees (100% money-back policy), and access to global sneaker culture at accessible price points. Content highlighted the refurbishment process, building trust in product quality.
Performance Optimization: Continuously refined ad creative, landing page conversion pathways, and retargeting strategies based on real-time performance data. Tested product bundles, free shipping thresholds (PKR 2,499+), and limited inventory scarcity tactics to drive urgency.
The Results
Monthly Revenue Growth: 105% month-on-month increase (PKR 100,000 to PKR 4 million)
Market Penetration Success:
Transformed SwagKicks from emerging challenger to viable competitor against established market leader
Built sustainable acquisition engine generating consistent 7-figure monthly revenue
Achieved profitable unit economics while maintaining aggressive growth trajectory
Performance Efficiency:
Conversion-optimized campaigns delivered predictable customer acquisition costs
Precision targeting maximized ROAS by focusing spend on high-intent sneaker enthusiasts
Strategic positioning overcome category stigma, converting skeptics into repeat buyers
The Impact
The 105% revenue jump proved one thing:
Even in markets dominated by legacy names, strategic performance marketing can rewrite the leaderboard and carve a significant market share for you. By understanding the psychology of Pakistan's emerging sneaker culture, balancing aspiration for premium brands with price consciousness, I cracked a growth system that turned SwagKicks from a struggling startup into a revenue-generating competitor
SwagKicks had the sole. It was fun giving it the soul. Because, turns out, you don’t need to walk in Nike’s shoes to win, you just need to know how to sell them smarter.
More Projects
Performance Marketing
From Underdog to Market Rival; SwagKicks
Scaling a Pre-Loved Sneaker Startup from PKR 100K to PKR 4M Monthly Revenue, Driving Up To 105% Monthly Revenue Growth Against An Established Giant
Year :
2024
Industry :
ECommerce
Client :
Swag Kicks
Project Duration :
2 years
The Challenge
SwagKicks entered Pakistan's pre-loved sneaker market in 2020 with a bold mission: democratize access to premium international brands like Nike, Adidas, Jordan, and Puma by importing, refurbishing, and reselling authentic secondhand sneakers at a fraction of retail prices.
But launching in a market dominated by Khazanay, the established leader with years of brand recognition, presented a tough path. Despite sourcing 100% authentic sneakers from the USA and offering competitive pricing, SwagKicks was generating only PKR 100,000 monthly. Their challenge wasn't product quality or pricing; it was visibility, trust-building, and converting Pakistan's value-conscious sneaker enthusiasts into loyal customers.
The pre-loved footwear category required sophisticated positioning: overcoming stigma around "used" products while capitalizing on the global sneaker resale boom (projected to reach $51.2 billion by 2032). They needed aggressive, conversion-focused marketing to carve market share from an entrenched competitor.
The Strategy
I implemented a performance-driven growth strategy optimized for rapid scaling in a competitive vertical:
Conversion-Centric Campaign Architecture: Built highly targeted acquisition campaigns focused on sneaker culture enthusiasts, streetwear communities, and value-conscious consumers seeking authentic branded footwear. Every campaign prioritized immediate revenue generation over vanity metrics.
Audience Segmentation & Targeting: Developed solid audience clusters based on brand affinity (Nike enthusiasts, Jordan collectors, Adidas fans), price sensitivity tiers, and purchase behavior patterns. This precision targeting eliminated wasted spend on unqualified traffic.
Strategic Positioning: Shifted brand messaging from "used shoes" to "pre-loved authentic sneakers" emphasizing sustainability, authenticity guarantees (100% money-back policy), and access to global sneaker culture at accessible price points. Content highlighted the refurbishment process, building trust in product quality.
Performance Optimization: Continuously refined ad creative, landing page conversion pathways, and retargeting strategies based on real-time performance data. Tested product bundles, free shipping thresholds (PKR 2,499+), and limited inventory scarcity tactics to drive urgency.
The Results
Monthly Revenue Growth: 105% month-on-month increase (PKR 100,000 to PKR 4 million)
Market Penetration Success:
Transformed SwagKicks from emerging challenger to viable competitor against established market leader
Built sustainable acquisition engine generating consistent 7-figure monthly revenue
Achieved profitable unit economics while maintaining aggressive growth trajectory
Performance Efficiency:
Conversion-optimized campaigns delivered predictable customer acquisition costs
Precision targeting maximized ROAS by focusing spend on high-intent sneaker enthusiasts
Strategic positioning overcome category stigma, converting skeptics into repeat buyers
The Impact
The 105% revenue jump proved one thing:
Even in markets dominated by legacy names, strategic performance marketing can rewrite the leaderboard and carve a significant market share for you. By understanding the psychology of Pakistan's emerging sneaker culture, balancing aspiration for premium brands with price consciousness, I cracked a growth system that turned SwagKicks from a struggling startup into a revenue-generating competitor
SwagKicks had the sole. It was fun giving it the soul. Because, turns out, you don’t need to walk in Nike’s shoes to win, you just need to know how to sell them smarter.
More Projects
Performance Marketing
From Underdog to Market Rival; SwagKicks
Scaling a Pre-Loved Sneaker Startup from PKR 100K to PKR 4M Monthly Revenue, Driving Up To 105% Monthly Revenue Growth Against An Established Giant
Year :
2024
Industry :
ECommerce
Client :
Swag Kicks
Project Duration :
2 years
The Challenge
SwagKicks entered Pakistan's pre-loved sneaker market in 2020 with a bold mission: democratize access to premium international brands like Nike, Adidas, Jordan, and Puma by importing, refurbishing, and reselling authentic secondhand sneakers at a fraction of retail prices.
But launching in a market dominated by Khazanay, the established leader with years of brand recognition, presented a tough path. Despite sourcing 100% authentic sneakers from the USA and offering competitive pricing, SwagKicks was generating only PKR 100,000 monthly. Their challenge wasn't product quality or pricing; it was visibility, trust-building, and converting Pakistan's value-conscious sneaker enthusiasts into loyal customers.
The pre-loved footwear category required sophisticated positioning: overcoming stigma around "used" products while capitalizing on the global sneaker resale boom (projected to reach $51.2 billion by 2032). They needed aggressive, conversion-focused marketing to carve market share from an entrenched competitor.
The Strategy
I implemented a performance-driven growth strategy optimized for rapid scaling in a competitive vertical:
Conversion-Centric Campaign Architecture: Built highly targeted acquisition campaigns focused on sneaker culture enthusiasts, streetwear communities, and value-conscious consumers seeking authentic branded footwear. Every campaign prioritized immediate revenue generation over vanity metrics.
Audience Segmentation & Targeting: Developed solid audience clusters based on brand affinity (Nike enthusiasts, Jordan collectors, Adidas fans), price sensitivity tiers, and purchase behavior patterns. This precision targeting eliminated wasted spend on unqualified traffic.
Strategic Positioning: Shifted brand messaging from "used shoes" to "pre-loved authentic sneakers" emphasizing sustainability, authenticity guarantees (100% money-back policy), and access to global sneaker culture at accessible price points. Content highlighted the refurbishment process, building trust in product quality.
Performance Optimization: Continuously refined ad creative, landing page conversion pathways, and retargeting strategies based on real-time performance data. Tested product bundles, free shipping thresholds (PKR 2,499+), and limited inventory scarcity tactics to drive urgency.
The Results
Monthly Revenue Growth: 105% month-on-month increase (PKR 100,000 to PKR 4 million)
Market Penetration Success:
Transformed SwagKicks from emerging challenger to viable competitor against established market leader
Built sustainable acquisition engine generating consistent 7-figure monthly revenue
Achieved profitable unit economics while maintaining aggressive growth trajectory
Performance Efficiency:
Conversion-optimized campaigns delivered predictable customer acquisition costs
Precision targeting maximized ROAS by focusing spend on high-intent sneaker enthusiasts
Strategic positioning overcome category stigma, converting skeptics into repeat buyers
The Impact
The 105% revenue jump proved one thing:
Even in markets dominated by legacy names, strategic performance marketing can rewrite the leaderboard and carve a significant market share for you. By understanding the psychology of Pakistan's emerging sneaker culture, balancing aspiration for premium brands with price consciousness, I cracked a growth system that turned SwagKicks from a struggling startup into a revenue-generating competitor
SwagKicks had the sole. It was fun giving it the soul. Because, turns out, you don’t need to walk in Nike’s shoes to win, you just need to know how to sell them smarter.