Performance Marketing
When a New Kitchen Met the Spirit of Ramadan
Building Brand Awareness for Daymeh During Ramadan
Year :
2023
Industry :
Food & Restaurant
Client :
Daymeh
Project Duration :
2 weeks
The Challenge
Daymeh—a newly launched cloud kitchen in Dubai—entered the market just before Ramadan, one of the busiest times for food delivery services. With no physical presence and limited brand recognition, their biggest challenge was clear: to make people know what Daymeh was, what it offered, and why it deserved a spot on their iftar tables.
The mission was not only to drive visibility and traffic but also to create top-of-mind awareness among customers exploring delivery options during the holy month.
However, the technical constraints of working with ChatFood (the third-party platform hosting their website) posed additional hurdles, as conversion tracking could not be integrated—making campaign optimization particularly challenging.
The Strategy
To overcome these limitations and ensure Daymeh gained meaningful exposure, I implemented a multi-layered awareness and traffic campaign built around Ramadan consumer behavior:
PPC Campaigns for High-Intent Visibility: Designed and launched strategic Google Search campaigns targeting Ramadan-related food delivery searches and cuisine-based keywords to capture active demand.
Creative Campaign Development: Developed visual assets and ad copy that highlighted Daymeh’s diverse menu and authentic flavors, aligning with the festive spirit of Ramadan.
Traffic Optimization: Despite the lack of conversion tracking, campaigns were optimized for click-through rates and engagement to maximize reach and quality traffic.
Technical Collaboration: Coordinated closely with ChatFood’s technical team to integrate tracking solutions wherever possible and ensure seamless analytics flow through GA4 and Google Tag Manager.
The Results
14,900+ Clicks to the website during the campaign period
5,000+ Sessions driven organically and through PPC campaigns
1.59% CTR, indicating strong ad relevance and engagement despite conversion limitations
150+ Orders generated during Ramadan through traffic-only campaigns
The initial campaign successfully placed Daymeh on the map during one of Dubai’s most competitive food seasons—achieving brand awareness and traction well above benchmarks for a new entrant.
The Impact
The Daymeh campaign demonstrated how strategic targeting and creative communication can drive tangible results, even within technical limitations.
This launch positioned Daymeh as a recognizable name in the Dubai delivery scene, validating the power of strong storytelling, audience understanding, and persistence in digital strategy.
For a new brand competing in a saturated Ramadan market, Daymeh’s journey from zero awareness to a household name-in-the-making was a testament to how marketing ingenuity and adaptability can turn constraints into success.
More Projects
Performance Marketing
When a New Kitchen Met the Spirit of Ramadan
Building Brand Awareness for Daymeh During Ramadan
Year :
2023
Industry :
Food & Restaurant
Client :
Daymeh
Project Duration :
2 weeks
The Challenge
Daymeh—a newly launched cloud kitchen in Dubai—entered the market just before Ramadan, one of the busiest times for food delivery services. With no physical presence and limited brand recognition, their biggest challenge was clear: to make people know what Daymeh was, what it offered, and why it deserved a spot on their iftar tables.
The mission was not only to drive visibility and traffic but also to create top-of-mind awareness among customers exploring delivery options during the holy month.
However, the technical constraints of working with ChatFood (the third-party platform hosting their website) posed additional hurdles, as conversion tracking could not be integrated—making campaign optimization particularly challenging.
The Strategy
To overcome these limitations and ensure Daymeh gained meaningful exposure, I implemented a multi-layered awareness and traffic campaign built around Ramadan consumer behavior:
PPC Campaigns for High-Intent Visibility: Designed and launched strategic Google Search campaigns targeting Ramadan-related food delivery searches and cuisine-based keywords to capture active demand.
Creative Campaign Development: Developed visual assets and ad copy that highlighted Daymeh’s diverse menu and authentic flavors, aligning with the festive spirit of Ramadan.
Traffic Optimization: Despite the lack of conversion tracking, campaigns were optimized for click-through rates and engagement to maximize reach and quality traffic.
Technical Collaboration: Coordinated closely with ChatFood’s technical team to integrate tracking solutions wherever possible and ensure seamless analytics flow through GA4 and Google Tag Manager.
The Results
14,900+ Clicks to the website during the campaign period
5,000+ Sessions driven organically and through PPC campaigns
1.59% CTR, indicating strong ad relevance and engagement despite conversion limitations
150+ Orders generated during Ramadan through traffic-only campaigns
The initial campaign successfully placed Daymeh on the map during one of Dubai’s most competitive food seasons—achieving brand awareness and traction well above benchmarks for a new entrant.
The Impact
The Daymeh campaign demonstrated how strategic targeting and creative communication can drive tangible results, even within technical limitations.
This launch positioned Daymeh as a recognizable name in the Dubai delivery scene, validating the power of strong storytelling, audience understanding, and persistence in digital strategy.
For a new brand competing in a saturated Ramadan market, Daymeh’s journey from zero awareness to a household name-in-the-making was a testament to how marketing ingenuity and adaptability can turn constraints into success.
More Projects
Performance Marketing
When a New Kitchen Met the Spirit of Ramadan
Building Brand Awareness for Daymeh During Ramadan
Year :
2023
Industry :
Food & Restaurant
Client :
Daymeh
Project Duration :
2 weeks
The Challenge
Daymeh—a newly launched cloud kitchen in Dubai—entered the market just before Ramadan, one of the busiest times for food delivery services. With no physical presence and limited brand recognition, their biggest challenge was clear: to make people know what Daymeh was, what it offered, and why it deserved a spot on their iftar tables.
The mission was not only to drive visibility and traffic but also to create top-of-mind awareness among customers exploring delivery options during the holy month.
However, the technical constraints of working with ChatFood (the third-party platform hosting their website) posed additional hurdles, as conversion tracking could not be integrated—making campaign optimization particularly challenging.
The Strategy
To overcome these limitations and ensure Daymeh gained meaningful exposure, I implemented a multi-layered awareness and traffic campaign built around Ramadan consumer behavior:
PPC Campaigns for High-Intent Visibility: Designed and launched strategic Google Search campaigns targeting Ramadan-related food delivery searches and cuisine-based keywords to capture active demand.
Creative Campaign Development: Developed visual assets and ad copy that highlighted Daymeh’s diverse menu and authentic flavors, aligning with the festive spirit of Ramadan.
Traffic Optimization: Despite the lack of conversion tracking, campaigns were optimized for click-through rates and engagement to maximize reach and quality traffic.
Technical Collaboration: Coordinated closely with ChatFood’s technical team to integrate tracking solutions wherever possible and ensure seamless analytics flow through GA4 and Google Tag Manager.
The Results
14,900+ Clicks to the website during the campaign period
5,000+ Sessions driven organically and through PPC campaigns
1.59% CTR, indicating strong ad relevance and engagement despite conversion limitations
150+ Orders generated during Ramadan through traffic-only campaigns
The initial campaign successfully placed Daymeh on the map during one of Dubai’s most competitive food seasons—achieving brand awareness and traction well above benchmarks for a new entrant.
The Impact
The Daymeh campaign demonstrated how strategic targeting and creative communication can drive tangible results, even within technical limitations.
This launch positioned Daymeh as a recognizable name in the Dubai delivery scene, validating the power of strong storytelling, audience understanding, and persistence in digital strategy.
For a new brand competing in a saturated Ramadan market, Daymeh’s journey from zero awareness to a household name-in-the-making was a testament to how marketing ingenuity and adaptability can turn constraints into success.